Privacy Policy

Last updated: 12th March 2026.

1. Introduction

Welcome to Hey Auntie, a language-learning service owned and operated by Successun Ltd (“we”, “us”, or “our”).

Hey Auntie provides conversational language-learning services that help users learn languages through WhatsApp messaging and related digital services (the “Service”). This Privacy Policy explains how we collect, use, and protect your information when you interact with the Service. By using Hey Auntie, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

Information you provide

When you interact with Hey Auntie, we may collect:

Your phone number

Messages you send to the Service

Voice notes submitted for pronunciation practice

Language preferences

Lesson responses and interactions

Automatically collected information

We may also collect limited technical information such as:

Message timestamps

Delivery and interaction metadata

Usage statistics (for example, lessons completed)

We do not intentionally collect sensitive personal data such as financial details or government identification numbers.

3. How We Use Your Information

We use your information to:

Deliver language-learning lessons

Respond to messages and requests

Track lesson progress

Improve the quality and effectiveness of the Service

Diagnose technical issues

Prevent misuse of the Service

We do not sell your personal data.

Legal Basis for Processing Personal Data

Under UK data protection law (UK GDPR), we must have a lawful basis for processing personal data.

We rely on the following legal bases:

Consent
We process your phone number and messaging interactions when you voluntarily opt in to receive messages from Hey Auntie.

Users may withdraw consent at any time by replying STOP.

Legitimate Interests
We process limited usage data to operate, maintain and improve the Service, including analysing lesson engagement and diagnosing technical issues.

We ensure that our legitimate interests do not override your rights and freedoms.

Legal Obligations
We may process personal data when necessary to comply with legal obligations.

4. Messaging Consent

Users receive messages from Hey Auntie only after providing consent. Users may opt in through:

Signing up on our website (heyauntie.co.uk)

Initiating a conversation with the WhatsApp number and confirming consent

Users can opt out at any time by replying STOP.

5. Voice Messages

If you send voice messages to the Service:

Audio may be temporarily processed to evaluate pronunciation.

Audio may be processed by speech recognition or AI services.

Voice messages are used only to provide the learning experience and are not used for advertising.

6. Third-Party Services

Hey Auntie uses third-party service providers to operate the Service. These may include:

WhatsApp / Meta for messaging delivery

Twilio for messaging infrastructure

Cloud hosting providers to run our systems

Speech or AI processing services for language interactions

Cloud storage providers for lesson audio and related files

These providers process data only as necessary to operate the Service.

7. Data Retention

We retain personal data only for as long as necessary to:

provide the Service

improve learning experiences

comply with legal obligations

Some data may be stored in anonymised or aggregated form for analytics purposes.

8. Data Security

We implement reasonable technical and organisational measures to protect your information, including:

secure cloud infrastructure

controlled system access

encryption where appropriate

However, no internet service can guarantee absolute security.

9. Your Rights

Depending on your location, you may have rights regarding your personal data, including the right to:

request access to your data

request correction of inaccurate data

request deletion of your data

object to certain processing activities

To exercise these rights, contact us using the details below.

10. Children’s Privacy

The Service is intended for general audiences and is not directed at children under the age of 13. If we become aware that we have collected personal information from a child without appropriate consent, we will take steps to delete that information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. If changes are made, the updated policy will be posted on this page with a revised “Last updated” date.

12. Contact

If you have questions about this Privacy Policy or how your data is handled, please contact:

Hey Auntie

A service operated by Successun Ltd

Email: hello@heyauntie.co.uk
Website: https://heyauntie.co.uk
Email: hello@heyauntie.co.uk